“Inc. magazine feature story about LIGHT Helmets challenging legacy football helmet brands.”

Inc. Magazine | The Business of Selling Football Helmets Is More Smash Mouth Than the Game Itself

Inc. profiled LIGHT Helmets in a deep dive on the football helmet market, and how a challenger brand can push the industry forward. The story highlights our player-first approach, lighter designs, and independent top rankings helping athletes at every level.

Key takeaways

  • Why this matters: Football gear has seen more talk than change. Our focus: reduce unnecessary mass, improve balance and comfort, and pursue top independent ratings so athletes can play fast and stay focused.
  • Independent validation: The feature explores how Virginia Tech’s testing reshaped the conversation by giving programs objective data.
  • A healthier marketplace: Competition is good for athletes and programs. As CEO Nick Esayian says, “Competition breeds excellence. We’re here to return that.”

Read the feature

👉 Read on Inc.: https://www.inc.com/brian-contreras/nfl-football-light-helmets-riddell-guardian-sports-schutt-certor-vicis-nicholas-esayian/91159964

Prefer to view here? Download the PDF of the article on this page:
The Business of Selling Football Helmets Is More Smash Mouth Than the Game Itself (PDF)

What’s next

We’re expanding access with new models, more facemask options, and streamlined fit systems across youth, high school, college, and pro. Thanks for being on the journey with us.

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