NEWS

HELMET WARS 2020

Light Helmets Is Lighting It Up Offering a legitimate alternative to the major helmet brands, most of whom sell direct, comes a new company called Light Helmets, based in Carlsbad, CA. The brand, which made a splash at the Sports inc. Fall Show in Las Vegas late last...

Helmet Co. Thinking Ahead

SPORT: Co. Advances Materials, PerformanceBy Mariel ConcepcionSan Diego Business Journal The helmets come assembled and “all that needs to be done is have the color or appearance kit that the customer chooses tossed into the box at a fulfillment house,” according to...

Football Friday Nights: The Product Evolution of the Helmet

Why new innovations and technologies are changing the game, literally.

“Repetitive head trauma chokes the brain.” When the words of Dr. Bennet Omalu flowed from the 2015 Will Smith hit Concussion, all of a sudden there was…

1 big thing: The helmet industry is being disrupted

For months, Raiders receiver Antonio Brown has insisted that he be allowed to wear his favorite helmet, the Schutt AiR Advantage, even though it no longer meets the NFL and NFLPA's safety standards. Why it matters: The Brown saga has brought attention to the world of...